Inside the iconic Pentagram Design studio in New York
With the series Behind Creativity, I’ll take you inside studios, agencies, and some of the most inspiring creative realities to uncover what lies behind the finished project.
in this episode, I spent a full day with Pentagram partner Andrea Trabucco-Campos, documenting his creative process, way of thinking, and approach to design.
We’ll also take an exclusive tour inside the Pentagram New York offices — discovering how one of the world’s most influential design studios works from the inside.
Discover more about Andrea’s work: / trabuccocampos
Script and video editing: PierCarlo Tozzi
/ piercarlotozzi
Behind Creativity logotype: Luca Devinu (Blssnd)
/ blssnd
Filmed by Luca Farinet and Alessandro De Bellis (REFE Studio)
/ lucafarinet
/ alessandro_debellis
Timestamps:
00:00 Intro
01:06 Andrea's House
14:42 Launch at Bottega
18:09 Moving to Pentagram
19:06 Pentagram Design
24:39 The interview
#graphicdesign #design #pentagram #andreatrabuccocampos #behindcreativity #branding #logodesign #pentagramnewyork #newyork