While Performance Max has only been around for a short time, we are learning more and more every day.
Even with everything that we've learned, there are a lot of misconceptions about PMAX that are leading to businesses making a huge mistake...that in the end, causes them to waste money.
*And it is time to be honest, I've made this mistake and even recommended it in one of my early videos about Google Performance Max ( • UPDATE: Secret Tips for Google Performance... ) 😳.*
In this video, we'll unpack this mistake that I've changed my guidance on. I noticed businesses spending too little time creating great assets and too much focused on what I now deem a mistake.
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