Machinima's Xbox Controversy w/ the Leaker, TotalBiscuit, Jason Schreier and More!
на канале: Rev3Games
00:30 ReconXBL (the contract's leaker) on Machinima's Xbox contract
02:02 Getting into games on YouTube after the Army
05:20 Why he decided to come out and leak the XB1M13 agreement
07:30 How did you pick up on it when no one else did? Have there been previous non-disclosure contracts?
09:15 Getting locked into Machinima contracts
10:20 What was your intended result for posting the contract details?
12:23 What is "Poptent?"
16:00 Do social media campaigns actually work if you're not a huge network?
18:15 Erik on why YouTubers that scares big gaming outlets like Kotaku
20:01 TotalBiscuit's opinion as a YouTuber and semi-journalist, and his experiences with similar agreements
21:50 Pseudo word of mouth promotion for super cheap advertising
23:38 Advertisers looking to at YouTubers with potential to build their brand
25:14 When a video subtly advertises, is it even more shady?
26:30 Do average YouTube watchers even know when a 'YouTuber' is being paid to say something?
28:40 Is this problem endemic to the gaming industry, or does this happen elsewhere?
29:00 "There are no ethics rules on YouTube"
31:09 The disclosure guidelines and what constitutes adequate disclosure - is a YouTube description enough?
33:09 There are blogs, and videos, but what about in between?
35:00 Should a threshold of influence be a determining factor in disclosure rules?
36:12 Question from Google+: "Just to clear the air here. Have you Adam or anyone at Rev3 games ever been paid to mention a game or product without disclosing that it is paid for? Have you ever been contractually bound to not say anything negative about a game or product?"
42:44 How advertising and revenue works in larger companies: there's a wall between editorial and sales
44:30 Why this kind of advertising isn't gonna go away
47:49 Why a $3 CMP is so appealing to most YouTubers and Machinima partners
49:12 The importance of reading your contracts carefully
50:11 People need to be educated and aware of these situations
52:50 The dangerous relationship between YouTubers and their audience
54:44 Question from YouTube: "Do you feel contracts like this is a recent development or is it just the first time the public has been made aware of it?"
1:00:01 Press and media events and how they skew reviewers' opinions
1:05:10 "When we put you in a helicopter, it's to remind you that 'hey, this part of the game which is really just a rail-based shooter might still be fun!'"
1:08:00 How should this have been handled so it wouldn't have blown up like it did?
1:12:44 Transparency and integrity are the most important things between reviewers and their audience
1:16:31 Microsoft's disclosure agreement - why this went missing from the contract
1:20:00 TotalBiscuit: "Cut the bullshit, these kinds of deals and agreements are insulting to everyone"
This time on Address the Sess, we're discussing the Machinima Xbox contract controversy with ReconXBL, the guy who kicked this whole firestorm off by leaking the contract in the first place. In addition, we're joined by TotalBiscuit, The Cynical Brit, Kotaku's Jason Schreier, and industry PR veteran Erik Reynolds!
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