Lesson 2: How to Create a World Class Brand with Canva - Mood Board
на канале: Beatus Agency
Step 1 of creating a world-class brand using Canva is - a creating a moodboard.
A moodboard is a collage of ideas that includes, photographs, illustrations, colours, fonts and descriptive words. It demonstrates the visual direction of your brand project. In other words, it is a direction board.
A moodboard:
1. Will give you clarity
It will empower you to crystallize your inspiration, serving as a bridge between vague ideas and a clear direction for design. It’s going to make your vision more cohesive
1. Will save you valuable time
Creating a moodboard will prevent decision fatigue later in the design process by helping you settle on a defined aesthetic early on. minimizing unnecessary back-and-forth adjustments, helping you keep the project on track.
1. Futureproof your design inspiration
Moodboards are extremely helpful in communicating your vision to others, including graphic designers, web developers, or any other stakeholders you may want to get involved in your brand design at a later date. Even if you lack technical vocabulary, a moodboard makes it easier for people to understand what you want to create.