April Dunford on How to Use Positioning to Create a Compelling Product Story at Lean Product Meetup
Dan Olsen had a fireside chat with April Dunford about Create a Compelling Product Story at Lean Product Meetup webinar.
April Dunford is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy.
April wrote the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Previously April ran marketing and product teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.
Dan is product management, Lean Startup, and UX design consultant in addition to being a speaker and author of "The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback".
He is also founder of the Lean Product monthly speaker series in Silicon Valley, where he hosts top product thought leaders to share their wisdom.
If you would like to see more videos like this check out the following talks from past months:
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▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
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