How to Build a LinkedIn Video Ad Funnel That Converts
Why do LinkedIn demo ads burn budget without booking meetings? AJ Wilcox, founder of B2Linked and the man behind LinkedIn's largest-spending ad account worldwide, breaks down the three-stage video funnel that turns cold audiences into warm leads who actually convert.
In this episode of The SparkPortal Show, Daniel Borba and AJ unpack why "right to demo" ads fail 99% of the time. Drawing on a $140K ad spend test, AJ shows how every added touch with your audience can lift conversion rates by 5x, from a fifth of a percent on cold traffic to 5% at the bottom of the funnel.
You'll learn how to build retargeting audiences off video views, why thought leader ads outperform company posts (and cut your ad costs), and the two biggest LinkedIn ad "sins" quietly draining most marketers' budgets.
⏱️ Chapters
0:00 - Introduction to LinkedIn Ads Insights
1:03 - AJ Wilcox's Journey in Marketing
2:20 - Understanding Client Goals
3:51 - Shifting Strategies: From Demo Ads to Educational Content
5:30 - Managing Risk in Strategy Changes
7:08 - Exploring Connected TV Ads
8:43 - Avoiding Common Pitfalls in LinkedIn Ads
12:46 - Setting Up a Funnel with LinkedIn Ads
16:30 - Building Effective Retargeting Audiences
21:59 - Maximizing Audience Engagement
22:52 - Converting Warm Leads into Clients
28:28 - Creating Compelling Content for LinkedIn Ads
29:24 - Conclusion and Further Resources
🎧 Watch the full episode with AJ Wilcox ⤵️
https://sparkportal.com/resources/pod...
🎬 See how Video-as-a-Service works for SaaS teams ⤵️
https://sparkportal.com/
💡 Connect with Daniel for SaaS video strategy tips ⤵️
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