Tibi Summer 2024
Just as Tibi's Summer 2024 collection draws inspiration from the past with its batik print from our 1997 collection, so does our Summer 2024 campaign. Shot on location on St. Simons Island, Georgia, the hometown of our founder and Creative Director, Amy Smilovic, we looked to those feelings of freedom and ease that only the summer months could create, viewing them through a fresh and modern lens. One must always know where they came from to best decide where they are going, and this collection and campaign seek to do just that.