What is a DSP — Demand-Side Platform? | Go For Teal
The Demand-Side Platform, or DSP, is integral to how programmatic advertising works. In our latest Go For Teal video, Mediavine co-founder and CEO Eric Hochberger explains how DSPs work alongside SSPs (Supply-Side Platforms) to get an ad from agency to your website.
Chapters:
0:00 What is a DSP?
1:44 Advantages of a DSP
3:32 DSP vs SSP
5:23 Popular DSPs