Managing Digital Content Certificate | UWM School of Continuing Education
Learn more:
https://uwm.edu/sce/certificates/mana...
With the flood of digital content, maintaining a dynamic, informative web presence in a content-rich world is a primary challenge for every marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape.
Learning Outcomes
• Apply user-centered design (UCD) methodology to your digital content
• Identify different structures of online content formats and apply them to business and marketing goals
• Create digital content and deliverables for your organization
• Implement Google Analytics into a website to capture meaningful data to improve your digital content
• Produce and optimize content with the latest SEO strategies
• List the five proven models for writing headlines, subheads, email subject lines and social posts that inspire action
Learn more:
https://uwm.edu/sce/certificates/mana...
Conveniently Located Downtown Milwaukee:
University of Wisconsin-Milwaukee School of Continuing Education
161 West Wisconsin Avenue, Ste. 6000
Milwaukee, WI 53203
Mon.-Fri. 8am-5pm
414-227-3200
Message code: 190120-V13