Amazon Ads for Authors | Step-by-Step Guide for 2026
Amazon Ads are one of the most powerful tools self-published authors can use to get visibility, drive orders, and grow a long-term publishing business… and in this video I’ll show you exactly how to use them to boost your sales in 2026.
In this 2026 Amazon Ads guide, I break down why marketing your book is no longer optional on Amazon, and how Amazon Ads can help your books get seen in a crowded marketplace.
In this video, you’ll learn:
✅ Why Amazon Ads matter for KDP authors in 2026
✅ How Amazon Ads actually help you generate consistent sales
✅ A walkthrough of how to set up keyword ads, product ads, and auto ads on Amazon
✅ How I use each ad type and when to use them for best results
I’ll also share quick demonstrations inside the Amazon Ads dashboard so you can see how campaigns work in practice, not just theory.
Whether you’re brand new to advertising on Amazon KDP or Amazon FBA - already running campaigns and want to improve performance in 2026 - this guide will give you a clear framework to start marketing your books and products more effectively.
🕘 TIMESTAMPS 🕘
0:00 The Importance of Amazon Ads
1:08 Auto Ads
2:01 Keyword Ads
3:13 Product Ads
3:48 Video Ads
4:18 Getting Started with Amazon Ads
4:43 How to Set Up an Auto Ad on Amazon
6:27 How to Set Up a Keyword Ad on Amazon
9:27 How to Set Up a Product Ad on Amazon
10:51 How to Set Up a Video Ad on Amazon
12:44 Summary of my Amazon Ad Strategy
DISCLAIMER: My videos are based on my experience and personal opinion. I hope that my videos are educational and inspirational, but your success will depend on many factors including your ability to dedicate the time and resources, as well as other external factors at play. Any actions you take based on this content are at your own risk.
#AmazonAds #Ad #AmazonKDP