How to Craft Your Own Unique Selling Proposition (USP)
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What is your companies’ USP? Do you have one, or even know what one is? A USP or a ‘Unique Selling Proposition’ is that one, stand-out, differentiating factor that separates you from others in your niche - often providing prospects with a clear reason to choose you.
For example, at Domin8 Digital, our USP is: Teaching business owners to THINK like marketers and SCALE their businesses. Our USP contains a clear audience (business owners), what we uniquely deliver (teaching them to think like marketers) and what that results in (scaling their businesses). Without a USP, you’re not able to formulate a consistent marketing message throughout your posts and ultimately you get lost in the noise!
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