Data Exclusions in Google Ads: How to Reset Bad Conversion Data
Learn how to use Data Exclusions in Google Ads to prevent bad conversion data from skewing performance and avoid resetting your entire account. In this video, I cover:
When to use Data Exclusions vs. pausing and copying campaigns
Step-by-step: navigating to Tools → Data Exclusions
Examples: excluding bad click-to-call data or failed A/B tests
Setting precise date ranges (down to the hour) and the two-week limit
Scoping exclusions by campaign, campaign type, or device
Tips for naming and managing multiple exclusions
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