Social Media Event Marketing Case Study: Criterion Machine
Tim Patterson (@tradeshowguy on Twitter) briefly discusses a case study of how social media had an impact on a company's bottom line. The interesting thing here is that the company is in the industrial world, a world which does not always readily embrace social media.
Tim's blog: http://tradeshowguyblog.com
Company website: http://communicationoneexhibits.com
Need an exhibit? http://tradeshowbuy.com