This is why Gore Wear is closing
• Gorewear is shutting down after more than 40 years of keeping riders warm, dry and moving through the worst weather. In this deep dive, I look at how a brand born from science and innovation became the go to for winter riding, why it’s closing, and what this means for the future of performance cycling apparel.
We’ll break down the origins of Gorewear, the transition from ePTFE to ePE, the impact of PFAS regulations, the class action lawsuit surrounding “greenwashing” claims, and how this shift opens the door for brands like Assos, Rapha, Endura and Albion to step into the space Gorewear is leaving behind.
I also share real rider reactions, what made Gorewear special, and why this closure hits harder than a typical brand exit. Because this wasn’t a hype brand. It was the one you reached for when the rain was horizontal and you still had to ride.
Sources and References
• W. L. Gore & Associates official statement on Gorewear closure
• https://road.cc/content/tech-news/gor...
• https://www.cyclingweekly.com/news/go...
• https://www.bikeradar.com/news/gorewe...
• Historic timeline information from W. L. Gore & Associates
• Road.cc community comments and rider reactions
• • RIP The Best Cycling Product Ever Made
If you’ve ever trusted a Gorewear jacket to get you through a brutal winter ride, let me know your thoughts in the comments. Will you miss the brand, or is it time for someone else to take the crown?
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