I know Etsy Ads are scary (read below)
BUT
When you play a game of competing for clicks, you can bet that its no surprise that ads play a huge role in holding priority positions.
Can you make sales without ads? yes.
But that is not my point.
The point is that any time a third-party platform asks you to pay money in exchange for exposure, you can guarantee that the Etsy shops with ads are adding a layer of protection when the competition gets fierce.
But the point is not to max out your ads and waste a bunch of money.
It's about learning how to scale to profitability, otherwise why invest in them in the first place if they don't increase your PROFIT, not just your sales?
I have hours of free videos on my YT channel on this topic that you can watch :]
Thanks for reading to the end, please do not hesitate to comment your own ads expierence in the comments section.