I’ve been licensing music for TV, sports, and sync placements for the last 3 years, including placements connected to All American and multiple sports-driven campaigns.
In this video, I break down my real process for creating sync-friendly hip hop from scratch.
We cover:
• Writing universal concepts
• Creating uplifting emotion in hip hop
• Structuring verses/hooks for editors
• Why simplicity works in sync
• How to make music feel cinematic without forcing it
This isn’t about making robotic “sync music.”
It’s about making real music that naturally fits the screen.
“Heard, but not seen.”
Produced by Quinn.