How do Affinity Audiences work?
How do Affinity Audiences work, and how can advertisers use them to reach relevant podcast listeners without relying on personal identifiers?
In this episode of NumberEight Explains, Emma Raz walks through how Affinity Audiences are created using anonymised first-party signals, audience demographics and rich podcast content data.
See how machine learning and natural language processing identify the shows that over-index for specific audience groups - from life stages and demographics to interests and behaviours. These insights can then be turned into scalable, ready-to-activate podcast audience segments.
The result: smarter planning, incremental reach and more relevant advertising, powered by privacy-first, ID-less audience intelligence.
Explore NumberEight’s Affinity Audiences: https://www.numbereight.ai/podcast-af...
Speak to the NumberEight team: https://www.numbereight.ai/book-a-call
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