What Do People Look For When They Decide Which Directory To Use
A potential client on the other hand is looking for a way to easily find a solution to their problem.
They don’t want to browse business records online or search through real estate listings or a Restaurant directory for fun. They just want a solution to their problems. So the first criteria for them will be a very efficient set of search options so they can find their way through the business categories, to locate what they are looking for.
Business profiles allow potential clients the ability to find businesses in a specific area with a Google Map listing, offering directions. The ability to view high-resolution images would also be a benefit, as we know that good images sell. A filtering system to sort services or products based on their characteristics will help make searches easier and faster. The ability for users to contact the business, bookmark listings, and create a favorite list will be favorable features for a directory. Custom fields that apply to different niche categories will also make searching a more pleasant experience.
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