Harness Your Customer Data With A Composable Customer Data Platform (CDP)
Big Data LDN 2022, 22 Sept, 2:20pm, Keynote Theatre
Speaker:
Yali Sassoon, Snowplow Analytics
First-party customer data is one of the greatest assets for modern digital organisations. After all, understanding our customer's behaviour and offering personalised experiences is key to building products that our customers love.
There is an emerging category of technology known as Customer Data Platforms (CDPs) to tackle the myriad of challenges organisations face in harnessing their customer data at scale. Typically event collection, unified customer profiles and activating our customer data in other systems. They are generally monolithic all-in-one solutions, providing all your CDP features and more.
In this talk, I will discuss:
• A leaner approach - a composable CDP built on in-house services, open source software and SASS products for particular components.
• How you can tackle use cases sooner by incrementally building your CDP rather than starting with an all-in-one platform.