How Generali Real Estate Uses AI and Location Intelligence to Invest
Generali Real Estate is one of the world's leading real estate asset managers. When it became one of the first real estate firms to establish a dedicated division for AI and machine learning innovation, its first task was to disrupt the traditional decision-making processes that inform investment strategies.
Standard real estate metrics often fail to explain significant variances in asset value — even between properties just a few streets apart. The team discovered that as much as a 60 percent change in value over seven years could not be explained using classic metrics like prime rent or capital value.
To address this, Generali Real Estate developed City Forward, an innovative cloud-based location intelligence platform that helps real estate professionals make smarter decisions powered by AI-driven insights.
"We wanted to use alternative forms of data, especially spatial data, to address these problems. Ultimately, without data context, there is no such thing as AI in the field of location intelligence." — Costanza Balboni Cestelli, Head of Data Intelligence & Innovation, Generali Real Estate
The City Forward team needed to standardize data from multiple sources, verify accuracy, feed ML models with consistency, and enrich in-house data with accurate third-party datasets. Precisely was their solution for location intelligence and data enrichment at scale.
Key Takeaways:
• How location intelligence and spatial data power AI-driven real estate investment decisions
• Why data context is essential for AI models in location-based industries
• How Generali Real Estate uses Precisely to enrich data and improve ML model accuracy
Read the full story: https://www.precisely.com/resource-ce...
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About Precisely
Precisely, a global data integrity leader, delivers software, data, and consulting that enables Agentic-Ready Data: the highest-quality data that's integrated, governed, and enriched for AI, automation, and analytics at enterprise scale. www.precisely.com