Traffic Campaign Vs Conversion Campaigns for Spotify Music Marketing
In this video I talk about the difference between a traffic campaign vs conversion campaigns in Facebook ads for marketing your music on Spotify. STOP USING LINK CLICK CAMPAIGNS! I've seen too many people, myself including, waste money on link click campaigns because they are too susceptible to bots and accidental clickers. You might get 100 link clicks, but then only see 5 streams on Spotify - with conversion campaigns i'll often have 95/100 conversions result in actual streams.
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