Why Is My Cost- Per-Click So High in Google Ads & What Can I Do | Long Term Strategies
In this conversation, Sarah Stemen discusses the challenges of rising costs per click (CPC) in Google Ads and offers actionable strategies for business owners to optimize their advertising efforts in Google.
She emphasizes the importance of increasing average order value, optimizing conversion rates, enhancing customer lifetime value, and managing paid search campaigns effectively to maintain profitability despite rising costs in the ad platforms.
Stemen provides insights into practical tactics such as bundling products, reducing friction in the shopping process, nurturing customer relationships, and focusing on quality scores and high intent keywords.
Key Takeaways
Rising CPCs in Google can significantly impact ad profitability.
Chasing cheaper clicks is a temporary fix, not a solution.
Increasing average order value can offset rising costs.
Bundling products can encourage higher spending.
Free shipping thresholds can drive additional purchases.
Reducing friction in the shopping process improves conversion rates.
Nurturing customer relationships enhances lifetime value.
Quality scores affect CPC and ad visibility.
High intent keywords lead to better conversions.
Optimized landing pages are crucial for successful ads.
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