Google Ads Campaign Objectives Explained for Beginners | Google Ads Training Kenya
One of the first decisions you'll make when setting up a Google Ads campaign is choosing your campaign objective.
And this is one part you really need to understand before you start spending money.
Google will ask you what you want the campaign to achieve. Do you want sales? Leads? Website traffic? App promotion? Brand awareness?
Why does this matter?
Because the objective you choose helps tell Google what result you're trying to get from your advertising.
If your real goal is to get potential customers to contact your business, but you set up your campaign around simply getting more website visits, you may end up paying for plenty of people to visit your website without getting the enquiries you actually wanted.
That's why setting up Google Ads successfully isn't simply about choosing keywords, writing an advert and adding your budget.
You first need to be clear about what you want people to do after seeing or clicking your ad.
In this video, I'm teaching our digital marketing students how Google Ads campaign objectives work, what the different objectives mean, and when you should choose each one.
If you're learning how to run Google Ads for the first time, understand this part before you start spending your money.
And if you're looking for practical Google Ads training in Kenya, we teach Google Ads as part of our Digital Marketing + AI training for complete beginners.
If you're a business owner looking for a Google Ads expert in Kenya or need help setting up and managing Google Ads campaigns for your business, TAG Creative also provides Google Ads and digital marketing services in Kenya.
Call or WhatsApp 0707 380 879.
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