How to Create a Calculated Field for Average Engagement Time in Looker Studio (2025 Tutorial)
In this quick Looker Studio tutorial, we’ll show you how to create a calculated field to track Average Engagement Time from GA4 data. Since this important metric is missing by default in Looker Studio, we'll guide you through the simple steps to add it manually.
🔹 What You’ll Learn:
✅ How to check if the Average Engagement Time metric exists in Looker Studio
✅ How to create a calculated field using the formula: User Engagement / Sessions
✅ Alternative formula using Active Users instead of Sessions
✅ How to format the metric as "Duration" for proper time display
By the end of this tutorial, you'll be able to customize and refine your reports for better insights into visitor engagement. Whether you're an analyst, SEO specialist, or marketer, this trick will enhance your GA4 reporting in Looker Studio.
📌 If you found this tutorial helpful, don’t forget to like, comment, and subscribe for more Looker Studio tips! 🚀
#lookerstudio #ga4 #googleanalytics #dataanalytics #userengagement