How to be a top 1% product manager
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Does your product management process feel like it's lagging behind with the wrong tools? Are you looking to better train your product managers? So today we’re going to review some of the top tools that major companies like Apple, Amazon, Spotify and TikTok use to manage their products. You’ll hear some real world examples of how these companies target customers, position their product’s value, determine when a product is ready to launch, and use strategic viral loops.
By the end of this video, you’ll see how product managers use common tools and strategies to position, manage, and launch successful products. We’ll explain everything from how to create a target customer persona, canvas a strong value proposition, pick the right validation metrics, and build user acquisition strategies across multiple channels. You’ll also find out how to use analytical resources like customer journey maps, price sensitivity analysis, total addressable market, product perceptual maps, competitive landscape analysis, product release plans, KPI dashboards and more. As usual, you can download these slides -- link in description -- to use in your own product management processes. Plug in your own data and customize each slide according to your needs.