The new sustainable consumer

Опубликовано: 22 Март 2026
на канале: Scandinavian MIND
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Fashion researcher Fredrik Ekström shares his insights on The New Sustainable Consumer. He talks about how brands can thrive in a time of transition, where the consumers’ hearts and anxieties are, and three consumer profiles you need to know.

This live talk was originally held at the Transformation Conference on August 25, a half-day conference on fashion-tech during Nordic Fabric Fair. The purpose of the event is to gather innovation companies, creative talent, and investors within fashion to create new alliances.

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