No.67 ~ Meaning of Advertising Copy | With Example |
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Meaning of Advertising Copy
An advertisement copy includes written text ( a dialogue, a catchy punch line, or a statement ) or spoken matter of ads. It can be short or long, made-up of head-line, sub-headlines, the body, illustration, logo, slogan, and the brand name of an advertiser, designed to communicate the desired message to the target consumers.