Why I Stopped Reading Open Rates (And What I Read Instead)
Most email marketers obsess over metrics—opens, clicks, and conversion rates. But those numbers are just symptoms. In this video, I’m sharing the specific lens I use to audit email accounts—one that almost no one in the industry uses.
If you treat your subscribers like a database, you’ll only ever fix the surface. If you treat them like a "cast of characters" in a story, you can actually fix the revenue.
In this video, we cover:
Why reading your list like a novelist changes your email results.
The three types of subscribers every list has (The Loyalist, The Drifter, and The Ghost).
How to wire your email system around real human relationships rather than vanity metrics.
Most people grow a list. I prefer to read one. If you’re ready to stop fixing numbers and start building a real system, watch the full breakdown.
Get started with your email strategy, link for my 'pre-flight check list' in the comments.
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