From a home-based business to a large-scale production. 700 sales per day on Wildberries

Опубликовано: 08 Май 2026
на канале: Павел Гительман | Бизнес
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Timecodes:
00:00 - In this video
00:35 - Anastasia Chepurina - creator of a children's clothing brand
01:20 - Selling 700 units a day
03:17 - How does the Wildberries business process work?
04:45 - How did the idea for the brand and business come about?
07:41 - Home production in a Khrushchev-era apartment
09:17 - Business and family
10:45 - Transitioning from a home business to large-scale production
15:00 - Online sales
18:30 - Challenges of children's clothing production
22:51 - Key points in developing your own brand
26:21 - Is it bad to have warm relationships with employees?
29:40 - "We don't produce for warehouses." Key Sales Growth Points
34:35 - Kastdev. What Path Led to the Team Training?
50:35 - Experience Completing the Program. How Has the Business Changed?
01:01:30 - Employee Screening and the Principle of Openness
01:10:10 - Future Brand Development Plans
01:11:50 - A Call to the Past. Key Recommendations to Myself

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From a Home Business to a Large-Scale Production. 700 Sales a Day on Wildberries