Google Analytics - Introduction, Features, Applications & Main Concepts | Data Science and Analytics
Google Analytics (GA) is super helpful for tracking users on your app/website or any other platform. It helps you improve revenue and derive business insights through understanding user behaviour. In this video, I have covered the various uses of GA, and important terms that need to be known (e.g. bounce rate, funnels, types of traffic, landing page etc.). I have supplemented the discussion with live examples (one of which is based on soccer news!)
We also cover how GA helps in understanding the following-
1. WHERE ARE CUSTOMERS COMING FROM?
2. WHAT KEYWORDS DID VISITORS USE TO ACCESS
YOUR WEBSITE?
3. WHAT SITE CONTENT DOES YOUR AUDIENCE LIKE?
4. ARE USERS RETURNING TO THE WEBSITE?
5. WHERE ARE VISITORS EXITING THE WEBSITE?
Sources of reference:
1. https://cdn2.hubspot.net/hubfs/400547...
2. https://www.umassmed.edu/globalassets...