Secondary Market Research Explained | Internet Research, External Reports, & Internal Sources.
Watch this video if you want to understand the role of Secondary Market Research in Business and the common methods used.
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Secondary market research supports businesses to collate existing information and data about the market they operate within to support decision making and the growth of the business.
This video explores the common methods of secondary market research which are used by businesses and a comparison of the key advantages versus disadvantages of using secondary market research in business.
The main methods explored include:
Internet Research
Market Reports
Government Reports
Internal Sources such as Sales Reports and Loyalty Cards
Finishing with a comparison of the key benefits versus drawbacks of secondary market research in business.
A free supporting activity worksheet to allow you to apply your knowledge of Secondary Market research is available on the following link: https://www.twoteachers.co.uk/seconda...
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