In June, 2019, Google launched a new feature to Google My Business called profile short names. In short (pun intended), this provides the ability to give your GMB listing a short URL to share as you see fit.
#googlemybusiness #shortname
How to Add a Profile Short Name to GMB Listings
1. Access Google My Business
2. Click InfoClick Add Profile Short Name
3. Add the permalink you'd like and done!
4. Enjoy!