1MMV 074 - What are UTM Tags
Do you know how to track the performance of your campaigns and which specific channels are working for you?
If you rely on overall/combined performance to base your decisions, you’re making a mistake.
Aggregate results are worthless.
You need to look at segments — slice-and-dice your data so you know which campaigns are working for you.
Imagine this. If campaign 1 is brought you 25,000 last month but you lost 5,000 in campaign 2. If you look at the aggregate results, you might think that your 20,000 revenues looks great.
What if you have multiple campaigns? Only one is a blockbuster while everything else is causing you to lose money. Would you like that?
UTM tags allow you to track which specific campaigns are working and which aren’t.
UTM tags are added to URLs that you share — on social, email, etc.
To start creating UTM tags for your campaigns, go here 👉 https://ga-dev-tools.appspot.com/camp...
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