Sun Bingo - Welcome to Fun HQ
John began working on the campaign in early 2013. He was responsible for writing for all but one of the TV spots, online content, plus DM and ECRM programmes and acted as a fierce brand guardian to ensure consistency across partners and fool-proof success.
The Sun Bingo bingo balls became an award-winning series of ads, and made Sun Bingo a number one player in the online gambling market. But most importantly, took annual revenue from one billion pounds in annual revenue to six billion in the space of four years.