Pinterest Advertising is possibly one of the least talked about in the digital marketing space. I decided to test it out for my brand strategy mini course launch and here is my advice:
Have 3 ad set groups:1 for static images, 1 for carousel images and 1 for video. Video advertising is the hot commodity right now so it's best to test it out against the other types to see what works for your brand.
Have a solid landing page! If people click through to your site, they could be immediately turned off by your landing page for a number of reasons. So, hire someone if you have to so you don't lose out on potential sales.
Keywords are critical when it comes to Pinterest ads.Pinterest is a search engine and this feature is very similar to Google search ads. Do your research and make them a bit broader than you would on other platforms.
Need help with your brand strategy, but aren't quite sure you're ready to hire a consultant? I've got you covered! Check out my brand strategy mini-course that covers the branding essentials:
https:www.rochelerosa.com/branding-basics-course
Do you need someone who can be your sounding board or who can help layout a game plan for your creative endeavor or high end brand?
Let's work together!
https://www.rochelerosa.com/work-toge...
I also have a blog that offers insights for how to break into creative careers:
https://www.rochelerosa.com/readwrite...
IG @smalltowngirlbigcityambitions
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