What is CRO? Conversion Rate Optimisation & Experimentation!
What is CRO (Conversion Rate Optimisation & Experimentation?
It’s the process of increasing website conversion through A/B testing. It’s about improving your website experience so more browsers can become customers. This approach is often limited to website landing pages so you need to ask the following question:
How does your CRO strategy influence customer acquisition channels?
Does seasonality affect your website conversion?
How does your CRO strategy influence post purchase experience?
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