How to Research Winning Facebook Ads For Your Shopify Store
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Learn the exact research system we use to find winning Facebook ad angles without wasting budget on guesswork.
Me and my coaches have managed over $350M in ad spend and generated over $2B in revenue building ecommerce stores. I've seen what works and what doesn't. And most people launching ads are doing it completely wrong.
Most ecommerce brands are researching Facebook ads completely blind. They test new angles AND new creative formats at the same time, so they never know what's actually winning. That's the problem.
In this insider training, I walk through the step-by-step process of researching winning Facebook ad angles so you can scale predictably. You'll learn:
How to separate ANGLE (what you're saying) from FORMAT (how you're saying it)
Phase 1: How to find your winning angle with simple static ads (the hard part that 90% skip)
Phase 2: How to scale that angle with different creative formats (UGC, videos, reels, VSLs)
The two-part testing framework that separates winners from budget-burners
Real example: How we tested 4 different angles and found the one that worked
Why testing horizontally FIRST (finding angle) then vertically (scaling format) is critical
The creative diversity playbook: Turn one winning angle into 5+ different ad types
Common mistakes that kill ad performance before you even scale
The action plan: Are you Phase 1 (searching) or Phase 2 (scaling)?
This exact research system is what we use with 100+ ecommerce stores (Madeline, Dale, Tomas, and many others) to consistently find winning angles, then scale them from $0 to $10K+ monthly.
TIMESTAMPS:
00:00 – Intro
00:45 – The Problem: Why Your Ads Feel Like Guesswork
01:40 – The Two-Phase Creative Playbook
02:02 – Separating Angle from Format
02:36 – Phase 1: Searching for Your Winning Angle
05:30 – Real Example for Angle Testing
05:10 – Phase 2: Scaling with Creative Diversity
05:40 – The Creative diversity toolkit
07:26 – Your Action Plan
08:01 - Outro: The Guiding Principle
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