Product Marketing vs Content Marketing
A common question I hear from clients is something along the lines of "so you'll learn about our products in order to write blog posts for us, right?" And my answer is usually, "we could, but that's probably not a great idea."
The trouble here is a lack of understanding of the difference between product marketing (what you want to tell the world) and content marketing (what the world wants to know about). I cover this in detail in a blog post ( https://www.hitsubscribe.com/product-... ), but recorded a video as well, to summarize.
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These videos are courtesy of Hit Subscribe, a content agency whose authors are all techies: https://www.hitsubscribe.com/