Why do circular business models fail to scale? Strategic misalignment
Circular business models often fail when they’re designed without factoring how the business works, what the customers want, and what the product requires.
These need to be considered together, not in isolation, to ensure that delivery, adoption, and revenue generation are possible at scale.
Thinking about fit might feel obvious, but in this episode, we hear how many businesses often overlook these elements.
In the second part of our mini series exploring the Ellen MacArthur Foundation’s new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models, Pippa is joined by Maddy Oliver and Ella Hedley, who led the research on the paper.
You’ll hear about three common pitfalls around strategic misalignment, and how to avoid them.
If you enjoyed this episode, please leave us a review or a comment on Apple Podcasts, Spotify or YouTube. Your support helps us to spread the word about the circular economy.
#podcast #circulareconomy #business
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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
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