Marketing and sales will become simple if you assume that customers don't know what they want.
The 3M Method and most importantly: APPLES 🤔
Believe it, think it through, and Just Do It.
How to do it?
As soon as possible! 😉
00:00 Customers don't know what they want, and neither do you 😉
02:14 3M Strategy - Must / Could / Could Have - this is about your customers
03:20 A joke that explains it all... 😀
09:26 A real-life example - we're doing this right now.
10:41 THE PEELED APPLE Method - definitely think it through... you can do it too.
20:41 The customer doesn't know what they want - this is a strategic assumption in sales
A few specific examples. 24:44 Shift your thinking to 3M and Peeled Apples
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