Mapping the Journey from Setup to Payoff | "Wired for Story" by Lisa Cron |
Welcome back to the Business Building Book Club, as we delve further into Lisa Cron's groundbreaking book, "Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence."
In this episode, we're unpacking Chapter 11, "Meanwhile, Back at the Ranch," and Chapter 12, "The Writer's Brain on Story." Thats right, we’re wrapping up this awesome book.
Join us to discover:
Meanwhile, Back at the Ranch: Explore how our brains utilize past memories to comprehend present situations. As entrepreneurs, learn to weave past experiences into your narrative, creating a relatable story for your audience.
The Writer's Brain on Story: Understand the importance of long-term, conscious effort in honing a skill before it becomes second nature. As content creators, gain insights on the diligence needed to master the art of storytelling.
These concepts will empower you to create impactful content that resonates deeply with your audience, enhancing your reach and influence.
Don't forget, all our previous episodes are now available exclusively as a YouTube podcast. Revisit past discussions or catch up on what you've missed on our channel's podcast playlist.
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Hosted by @VisibilityHacker and joined by @createwithlefty and @TheMentalMarketer