POSITIVE LOG ZINDA HAI
Dunki box office collection Day 7: After making the most of the Christmas holiday period, Shah Rukh Khan's latest film has witnessed a consistent decline. The film has surpassed Rs 150 crore mark in India and will pass the Rs 300 crore mark worldwide today.
Despite facing stiff competition from the Prabhas-starrer Salaar, Shah Rukh Khan’s Dunki has maintained a steady pace at the box office. However, after making the most of its first weekend and the Christmas holiday period, Dunki has witnessed a consistent decline in revenue. According to early estimates by industry tracker Sacnilk, Dunki is expected to earn Rs 9.75 crore on Wednesday, marking the film’s lowest single-day haul. This will bring the film’s total domestic collection to Rs 151.26 crore.
On Wednesday, Dunki had an overall 19.89 percent Hindi occupancy. After six days, Dunki accumulated Rs 283.13 crore in worldwide gross box office, as previously posted by Red Chillies Entertainment on X (formerly Twitter).
Dunki had a strong opening on its first Thursday, collecting Rs 29.2 crore. However, it saw a 31 percent dip on Friday, earning Rs 20.12 crore. Over the weekend, the film bounced back with a 27.29 percent increase on Saturday, pulling in Rs 25.61 crore. On Sunday, it saw a 19.88 percent hike and accumulated Rs 30.7 crore. This trend reversed on Monday, with collections falling by 20.78 percent to Rs 24.32 crore. It dipped further on Tuesday and recorded a 52 percent fall by raking in Rs 11.56 crore.
Dunki is Shah Rukh Khan’s weakest film this year, both critically and commercially. The star previously delivered Jawan and Pathaan in 2023, breaking his own records. Both movies grossed a combined total of over Rs 2200 crore, and with Dunki’s numbers factored in, Shah Rukh’s films have now grossed around Rs 2500 crore worldwide.