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What Is CPA Marketing?
CPA stands for “Cost per action”. This term refers to the cost an advertiser pays for every action completed. For example, an apple advertiser pays you $1 every time that you get your friend to eat an apple.
CPA marketing works by getting “publishers” to advertise offers to their viewers. However, instead of paying for views or clicks on the offers, the publisher is paid when a certain pre-determined action is completed.
An “action” can be anything. They tend to be simple to achieve, such as getting your viewers to:
Fill in a short form, such as submitting an email address
Get a quote for something, for example insurance
Signing up for a free trial
Entering a competition
Buying a product
Doing a small survey
Voting in a poll
Downloading an application
Content locking makes this process much easier to do. By locking content you will incentivise the completion of the action.
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