Tay, the AI Chatbot, Algorithmic Social Media, Pinterest Video Ads, and a new AMA
✺ Join Ludell Jones, Eazl’s marketing director, for an AMA (“ask me anything”) on April 5th. We’ll be discussing social media management, social media advertising, and working with virtual collaborators for marketing. Get reminded about the AMA at http://bit.ly/ludellapril5ama ✺
Eazl Brain Boosts are weekly doses of trending stories in business and innovation applied to cutting-edge business concepts. Tune in each Friday at 10am PST and keep your business brain engaged! This week:
• Top #AI: Tay, an artificially-intelligent chat bot designed by the teams at Microsoft and Bing, uses deep learning to get better at conversations by interacting with humans on social platforms like Twitter. However, within 24 hours of launching, audiences had figured out how to make Tay racist and hateful, so the profiles have now been made inactive. Visit the Tay Twitter profile at http://bit.ly/1Pug1Ef and the homepage for Tay at http://bit.ly/1RoOIgM
• Top #SocialMediaMarketing: Both Twitter and Instagram have started to move to algorithmic feeds. This means that users’ news feeds will be filled with more “engaging” content, but more of that content is likely to come from already-influential accounts, brands, and celebrities.
• Top #DigitalAdvertising: Pinterest has rolled out video ads this week. Retailers and e-commerce businesses are seeing big successes with the new format. Read more at http://bit.ly/1LL4RR4.
Tune in next week for another Brain Boost at 10am PST and subscribe to Eazl here if you're not already a member of the community: http://bit.ly/eazlyoutube
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