First Click vs Last Click: The Attribution Strategy That 2X'd Our Sales
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Get our free mini course: https://cprogrowth.com/free-marketing... 🔥 Google's attribution system is BROKEN and it's costing you money! In this deep dive, I reveal why Google is hiding your most valuable attribution data and show you the exact strategy that doubled our new customer acquisition.
After spending $50K+ testing different attribution models, I discovered that Google's data loss problem is actually forcing marketers to make the WRONG scaling decisions. But there's a simple fix that most people don't know about.
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⏱️ Timestamps:
01:18 – Issues with Google hiding attribution data
02:18 – Standard shopping vs. Performance Max attribution
02:50 – YouTube viability and retargeting challenges
03:50 – Meta attribution and new campaign launches
05:30 – Analyzing new vs. returning customer performance
07:29 – Optimizing for new customers and campaign scaling
09:01 – Pixel usage and attribution consistency
10:23 – Impact of pausing campaigns on new customer acquisition
11:40 – Andromeda update and its effect on ad targeting