Intro to data blending for marketers on Google Looker Studio (2026)
Learn to blend your marketing data on Google Looker Studio for cross-channel reporting, including topics such as:
Slides: https://docs.google.com/presentation/...
Explaining the importance of data blending and its marketing use cases. (00:00-00:45)
Combining ad data from Google and Facebook ads to understand total conversions and ad spend. (00:45-01:04)
Blending data from multiple social media channels to analyze overall reach and engagement. (01:04-01:25)
Addressing the challenge of calculating cost per acquisition and the need for a single source of truth. (01:25-02:06)
Differentiating between multichannel marketing and cross-channel marketing. (02:06-02:24)
Demonstrating the complexity of cross-channel reporting and providing examples. (02:24-03:47)
Highlighting the significance of data blending for marketing and the starting point in Google Looker Studio. (03:47-04:00)