Retail Media Networks: Sponsored Ads Optimization | Improve PPC and ROAS on Amazon, Google | Sigmoid
Sigmoid created an automated ML solution to suggest recommendations and campaign strategy changes for various online platforms such as Amazon and in the long run, improve organic sales. Leveraged machine learning to implement campaign budget realignment and bid price optimization strategies which ensured appropriate allocation of budget from low-performance campaigns to high-performing campaigns and yield better placement of sponsored ads. The entire process was automated, requiring no manual intervention by campaign managers.
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