❌ What is a BUYER PERSONA and why IT DOESN'T WORK
If you're a marketer, you've probably heard the term "buyer persona" or "ideal customer."
Over time, I realized they DON'T work.
In this video, you'll learn why and how you should do market research.
Plus, you'll see 3 free tools that will help you understand your customers and, therefore, increase your sales.
0:00 Intro
4:55 Problems
5:07 Solutions
5:14 Objections
6:18 ChatGPT
12:42 Customer reviews
14:27 Social media
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