Product management is creative problem solving. As soon as you learn how to think about the variables, you can learn how to build something great. And product manager extraordinaire Christian Arca can take you through it in 2 minutes.
Product management boils down thinking about the following issues:
1. Customer needs or wants
2. The solution those needs/wants
3. The product value
Needs and wants are problems that people have – things they want to do but don’t have the tools to accomplish, or things that could help them do something better than they currently do.
Your product is going to step in, like a comic book superheo, and solve that problem. But there are multiple ways to solve for needs.
So it’s important to think about the product value: what are the benefits of the feature or product you want to build? Benefits can help you pick which way, or what feature, you choose in order to solve for a customer’s needs
If you want to become a product manager for the ages, or want more entrepreneurial tips and tricks, check out One Month’s accelerated learning blog: learn.onemonth.com
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