Increase Clicks, Lower Cost: Responsive Display Ads
Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website visitors. In fact, the Google Display Network reaches nearly 90% of Internet users worldwide, including websites, blogs, and Google platforms Gmail and YouTube. These ads offer great control for the advertiser, as they can select the images, text, and even the placement of the ads. Historically, you had to create artwork using very specific image sizes that fit in available spots across the web. Many advertisers still use these formats, but it’s not always the best, or simplest, option. If you do not have experience designing artwork, or have the right tools to do so, the display network can feel daunting. Google introduced Responsive Ads as an alternative, and it is now the default for all Display Ad campaigns.
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